Built a data-first ecommerce growth engine for a 6,000+ SKU photography and video equipment catalog.
Google Ads • Meta Ads • GA4 • GTM • Landing Pages • Funnel Optimization • Automation
I help brands scale through paid media and analytics.
Hi, I’m Fred-Erik Sabanal. I connect paid media, tracking, funnels, and reporting so growth decisions are based on clean data instead of dashboard noise.
Measurement-first operator
Paid media is only useful when the full journey is visible.- 5+ yrs
- Performance marketing and analytics
- 4,000%
- Revenue and ROAS growth on a high-SKU ecommerce account
- 60+
- Accounts supported through agency systems
Google Ads
Meta Ads
GA4
Google Tag Manager
Looker Studio
Shopify
GoHighLevel
What I Do
I help teams fix the gap between traffic, tracking, and revenue.
My work goes beyond campaign setup. I audit the journey from search intent to landing page, conversion event, booking workflow, CRM stage, and leadership report. The goal is simple: reduce wasted spend, improve lead quality, and give teams the data they need to scale with confidence.
Why HR Should Notice
Quantified impact, not vague campaign talk.
These are the results I bring into interviews: clear problems, structured decisions, and business outcomes that hiring teams can understand quickly.
Improved account-wide efficiency through creative testing, audience refinement, and smart bidding optimization.
Moved a stagnant account from roughly 10-15 monthly conversions to nearly 100 through tracking, structure, and bidding changes.
Helped scale account operations from 8 to 30+ active accounts with reporting, workflow, and GHL automation systems.
Case Studies & Success Stories
Quantified proof of performance across 20+ accounts.
Each project shows the same operating style: diagnose the leak, clean the data, improve the message, and scale what the numbers prove.
Success stories are loading.
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How I Work
Practical, analytical, and calm under messy data.
I like building systems that make decisions easier. That means clean naming, reliable tracking, useful dashboards, focused experiments, and communication that helps non-technical stakeholders understand what to do next.
01
Audit tracking, funnel friction, account structure, and the quality of existing data.
02
Prioritize fixes by business impact, not by what looks busy inside the ad platform.
03
Launch controlled tests across keywords, creative, landing pages, audiences, and automation.
04
Report results in plain language with next actions, risk notes, and scaling opportunities.
Capabilities
A full-funnel skill set for performance roles.
I’m strongest where paid media, analytics, funnel strategy, and marketing operations meet.
Paid Media
Google Ads, Search, Display, YouTube, Performance Max, Shopping Ads, Meta Ads, remarketing, creative testing, keyword strategy, bid optimization.
Analytics & Tracking
GA4, Google Tag Manager, conversion tracking, event taxonomy, data layer specs, Looker Studio, attribution checks, QA and debugging.
Funnels & Automation
GoHighLevel funnels, landing page optimization, CRM workflows, automated booking systems, lead nurturing, pipeline visibility.
Ecommerce & Data
Shopify, Google Merchant Center, feed optimization, 6,000+ SKU catalogs, SQL/BigQuery familiarity, A/B testing, statistical thinking.
Credentials
Certified, technical, and still hands-on.
Google Ads Measurement Certification
Google Ads Search Certification
Google Ads Display Certification
Shopping Ads Certification
GA4 and Google Analytics Individual Qualification
Google/Coursera Foundations of Data Science
Google/Coursera Foundations of Cybersecurity
GoHighLevel / CRM Automation experience
Ready for Interviews, Projects, and Senior Ownership Roles
If you need someone who bridges paid media execution with rigorous measurement, let's connect.
I’m available for performance marketing, digital analyst, Google Ads, ecommerce growth, tracking, and funnel optimization roles.